crowdinvesting

The purpose of this article is to formulate the description of crowdfunding as an alternative financial instrument and to systematize the information about international experience of crowdfunding operations in order to provide the necessary information base for further detailed researches. The practical significance of the research is to develop recommendations for using the crowdfunding models of funds accumulation for small business and entrepreneurship in Ukraine.

In current article, authors reveal the concept of the middle class and its role in the implementation and development of crowdfunding. The article aims to prove that the middle class is the social basis for the development of crowdfunding. The challenge lies in the definition of "middle class" and its elements and analysis of social society structure.