CULTURAL HERITAGE - THE TOURISM BRAND OF UKRAINE
Purpose. The article is to substantiate the importance of the development and preservation of cultural heritage, to identify the problems and prospects of its development as a tourism brand of Ukraine.
Design/methodology/approach. The author of the article uses the method of literature review to justify the need to research the preservation of cultural heritage in the new conditions of a large-scale war. Scientific research methods of theoretical and logical explanation, systematization and explanation are used to study the essence of cultural heritage.