digital media

Podcasts in the Structure of a Cross-Media Package of Economic Platforms

The article explores the integration of podcasts into cross-media platforms focused on economic topics, with an emphasis on their potential to increase financial literacy and engage audiences. An analysis of global practices indicates a high demand for economic podcasts (100 % of the analyzed resources), while in Ukraine only 28 % of economic media use this format, which is significantly inferior to global indicators.

COMMUNICATIVE SUPPORT AND IMPLEMENTATION OF CHARITY INITIATIVES BY JOURNALIST TEAMS IN THE CONDITIONS OF WAR

The study of the vectors of deepening the interaction between journalism and philanthropy during the war is based on the results of an expert survey using a questionnaire of media owners (December 4, 2023–December 10, 2023; n = 26).