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It the role of investment in ensuring economic development. The features of the impact
of investment on the success of the operation entities. The expediency of attracting investment
enterprises to ensure their economic prosperity. The properties of the process of investing in
the company and found that one of the main parameters that determine the success of this
procedure is the level of investment attractiveness of this company. The existing interpretation
of the essence of the concept of “attractiveness” and formed their own understanding of this