FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER
Our studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole.