BEHAVIOR OF POLISH CONSUMERS ON THE FINANCIAL MARKET IN THE LIGHT OF RESEARCH RESULTS IN THE CENTRAL AND EASTERN EUROPE
Purpose – Financial literacy plays an increasingly important role in the formation of vital skills of the population. The ability to correctly understand and use financial services is already an integral part of the knowledge of an adult. Because of this, measuring the level of financial literacy plays an important social role. The aim of this article is to analyze market behavior and consumer knowledge on the financial market in the light of scientific achievements and own research.