Strategic approach to management oh the development of ecological and innovative activities of enterprises
The unsatisfactory environmental situation in Ukraine and the world requires the search for new approaches to the management of enterprises aimed at minimizing the negative impact of industrial and economic activities on the environment. Under such conditions, an important task is the formation of appropriate strategies for managing the ecological and innovative activities of enterprises in order to ensure rational decisions regarding the environmental, social and economic sustainability and safety of both individual economic entities and the country as a whole.