BUSINESS ACTIVITY OF UKRAINIAN ENTERPRISES: LEVELS AND MAIN FACTORS OF INFLUENCE
Stability of operation and development of enterprises to a large extent is due to their
business activity, which depends on the breadth of markets for product sales, business
reputation, level of resource efficiency, active innovation policy, etc. The quality and
correctness of its analysis play a decisive role in making decisions on increasing business
activity; accordingly, the relevance of improving its methodology is increasing.
Business activity research is carried out at the rates of growth of such general indicators of