The article is concerned with identifying and studying factors affecting digital business formation and development process in order to form tools for affecting the digital business. The novelty of this research paper is establishing causes increasing the volume of digital business and the dependence of its growth rate on the existing factors.
The article is dedicated to features of the electronic business definition. Any types of interactions between electronic market subjects with modern information technologies usage form a multicomponent concept of “electronic business”. The main purpose of this interaction is to generate revenue through the digital capabilities of the network. Electronic business should be considered as an entrepreneurial activity using modern information and communication technologies for profit.