environmental sustainability

The marketing study of the Ukrainian market was conducted and the peculiarities of the promotion of ricotta cheese from small firms were established. A SWOT analysis was carried out and it was shown that the basis of a successful strategy for the production of Ricotta is the understanding of consumer needs and the production of high-quality original products.

The problem of reducing air pollution as key element of environmental sustainability by regional criteria was considered. The basic study approach is taken, according to which the quantitative analysis methods were used to define the relation between air pollution reduction and the relative reduction volume of its negative impact on the region's inhabitants.