environmental sustainability

The article examines current trends in the development of packaging with magnetic closures, analyzes their technical characteristics and application features in various industries. The advantages and disadvantages of magnetic closures compared to traditional packaging closure methods have been investigated. The main directions of magnetic packaging technology development and prospects for its implementation have been determined.

The marketing study of the Ukrainian market was conducted and the peculiarities of the promotion of ricotta cheese from small firms were established. A SWOT analysis was carried out and it was shown that the basis of a successful strategy for the production of Ricotta is the understanding of consumer needs and the production of high-quality original products.

The problem of reducing air pollution as key element of environmental sustainability by regional criteria was considered. The basic study approach is taken, according to which the quantitative analysis methods were used to define the relation between air pollution reduction and the relative reduction volume of its negative impact on the region's inhabitants.