export of dairy products

Research of development trends of the Ukrainian dairy market and directions of cheese producers’ intensification of marketing activities on IT

Analysis of the secondary marketing information proves that the dairy sector is the leading in the Ukrainian food and processing industry. It not only affects the well-being and health of the population, but also the food security of the country. At the same time, the Ukrainian dairy market operates in conditions of intense competition. As a result of the military action the number of milk processing enterprises in Ukraine decreased at the end of 2022, at the same time, a decrease in the production of several dairy products in natural terms is observed while their prices are increasing.

Study of the current conditions and prospects of dairy production development in Ukraine

Analysis of marketing information conforms that the branch of milk production is of great importance in support of human balanced diet. Nowadays, Ukraine is a great producer of milk and takes the tenth position in the world rating of the largest producer countries. The aim of the article is to study peculiarities of development of the branch of dairy production in Ukraine under current conditions and in the future. To achieve the set goal, the authors of the work used the methods of comparison, statistical and system analysis, and forecasting based on trends.