The article is devoted to the issues of legal regulation and taxation of the gambling business in Ukraine. It has been established that for a long time, gambling operated in the shadow economy, which made effective control over revenues and state budget replenishment impossible.
The presented study examines the effectiveness of key leaders in Ukraine’s gambling market in 2024-2025. The research analyzes the structure and volume of tax revenues generated by the gambling industry for the state budget from 2021 to early 2025. The performance of the ten most profitable gam- bling companies in Ukraine is assessed. The analysis is conducted using Kotter’s innovation implementa- tion model, which allows for an evaluation of the stages of gambling legalization.