GE/McKinsey matrix

Study of Approaches to the Formation of a Strategy for Increasing the Investment Attractiveness of the Region (on the Example of the Rivne Region of Ukraine)

The article identifies the main factors influencing the investment attractiveness of the region and groups them in six areas: macroeconomic, political, financial, technological, social and environmental analyses. Isolating the factors influencing the investment attractiveness of the region will allow a comprehensive assessment of various aspects that influence the adoption of sound investment decisions and increase the investment attractiveness of the country or region.