DIFFERENTIATION OF NEW FUNCTIONS OF BLOGS OF UKRAINIAN JOURNALISTS ON INTERNET MEDIA SITES
The article differentiates the functions of blogs of Ukrainian journalists on Internet media sites into new and traditional ones based on the impact on the audience. The articles of previous researchers about the functions of blogs as mass communication means and online media were reviewed and analyzed. It has been discovered that the content of blogs on the Internet media website combines the functions of mass communication mean, which is a journalist's blog, and at the same time performs the functions of mass media, which is its content.