інформаційні війни

The object of research is the theoretical foundations of mass communication, and the subject is a scientific analysis of the theory of mass communication (basic concepts, intersection with other related sciences, types of mass communication, its postulates and laws). The goal is to build theoretical foundations for one of the possible concepts of mass communication theory. Research methods: analysis; comparison; formalization; synthesis.

Information wars have long been used as a full-fledged weapon against the enemy, using both manipulation and completely fake messages. The methods used to disseminate false media messages by their authors are completely different, but the goal is almost always the same - to make the target audience that consumes information, believe and be influenced.

In this article, problems of emergance and influence of propaganda technologies as an important element in information wars are examined. Pecularities of informational weapon application and informational influence on a human were researched. For analysis of television influence, up-to-date ratings of popular Ukrainian and Russian TV channels were analyzed. Findings of Kyiv International Institute of Sociology (KIIS) were used. KIIS carried out “Counteraction to the Russian propaganda in the onflict region” survey that was ordered by Public Society (“TV Critics”).