integration opportunity; strategic directions of development; diversified enterprise; lost opportunities; excess benefits; benefits of integration; a non-integrative form of development.

Diversification of activities is one of the fundamental advantages of the modern enterprise, which provides it with financial and market stability, and is manifested in the an increase of synergy effect, income stabilization, reduction of operational risk level, increase of credit capacities, efficient use of reserves, maximum possible adaptation to customer needs, etc.