Internet-Marketing

The paper describes the changes of potential customers' language priorities in multilingual societies at the example of Ukraine. The case of Ukraine is interesting because of sharp changes in customers' attitude to other countries. It makes huge influence on customer behavior while buying goods: customers pay much more attention on the country of product origin.

The article proposed to model the commercial Web-content lifecycle in electronic commerce systems. The model describes the processes of information processing resources in the electronic content commerce systems and automation technology simplifies the formation, management and implementation of content. The paper analyzes the main problems of e-commerce and content management services function. The methods of solving these problems.