THEORETICAL PRINCIPLES AND INSTITUTIONAL ENVIRONMENT OF THE MEDICAL TOURISM DEVELOPMENT IN THE SYSTEM OF FACTORS PREVENTING THE HUMAN CAPITAL LOSS
The strengthening of the socio-economic importance of the institutional environment of healthcare providers within the context of increasing the value of human potential quality parameters is justified in the article. The modern paradigm of medical treatment foresees putting the emphasis on internationalization and service market globalization, that are aimed at prevention of health capital loss. One of its consequences became the crystallization of highly profitable international business model, which unites the medical and the tourist activity.