USING COLORS IN NAMES FOR INDICATION TOURISM TYPES
Purpose. The purpose of this study is to describe the types of tourism, to indicate which color names are used, to analyze the prospects of their development for the Lviv region, and justify the feasibility of introducing a new type of tourism for the Lviv region using the color names “red” and “black”, which are symbols of the OUNR and components of their revolutionary flag.
Design/methodology/approach. The goals set in the study were solved using the following general scientific methods: