In the context of increased globalization and dynamism of markets, competition is an important condition for effective self-regulation of the economy. Competitive forces of the market are the structural elements of the market environment that affect its condition and nature, intensity and level of competition in the market. Market players must constantly analyze the competitive environment in which they operate.
The article focuses on the current state of the film market, in particular, the main directions of activity of the main cinematographic networks of Ukraine are considered: "Multiplex cinema", "Planet Kino", "Kievkinofilm", "Kinopalats". Their place in the film market of Ukraine is determined. The competitive advantages of private cinemas, namely "Multiplex" and "Planet Cinema", are explored.
An attempt is made to analyze and generalize the effect of main organizational and technical as well as economic factors which can accelerate increase of competitiveness of the industrial production potential of Ukraine. Their content and scope of influence in the dynamic conditions of scientific and technical progress acceleration and hard competition are described.