marketing-mix innovative solutions

Effectiveness of Innovative Value-Oriented Marketing Solutions on Dairy Market

It has been found that optimum distribution of incomes has undergone certain transformational changes in current market conditions. Thus, internationally, the largest share of income (60 %) is the salary, while in Ukraine it makes only up to 35 % of the total income. Other 65 % comes from other sources. The purchasing power of the population is an important factor. In general, it has been proved  (based on the average salary) that Ukrainians spend more than 50 % of their income on food.