ATTRIBUTIVE CONNECTIVITY OF CONCEPT OF DIGNITY IN THE MODERN UKRAINIAN INTERNET DISCOURS
Тhe article is devoted to the actual problem of displaying one of the moral-ethical concepts in the modern Internet discourse ̶ the concept of DIGNITY. The author notes that media discourse has the ability to influence the formation of mental concepts of the language picture of the world. The time-based determinism of media communication makes it possible to record the features of the verbal content of concepts in a particular time period and therefore realize diachronic comparative analysis.