медичний туризм

The dynamics and structure of incoming flow of international tourists to Poland and the factors that determine its upward trend have been explored in this article. Preconditions, which has contributed to the fact that the Polish health care system has gained a niche in the European market for health and medical services, have been disclosed. Poland ranked 24th among the countries of the world (5th place among European countries) according the medical tourism index in 2017.

The strengthening of the socio-economic importance of the institutional environment of healthcare providers within the context of increasing the value of human potential quality parameters is justified in the article. The modern paradigm of medical treatment foresees putting the emphasis on internationalization and service market globalization, that are aimed at prevention of health capital loss. One of its consequences became the crystallization of highly profitable international business model, which unites the medical and the tourist activity.