міжкультурна комунікація

Statement of the problem. At the present stage of development of a globalised society, the importance of intercultural competence, which should be possessed by specialists in those fields that are directly related to the communication process with partners in the international arena, is increasing. The public sphere is no exception, as it is the place where a layer of specialists is formed to perform important tasks assigned to them by the state.

Formulation of the problem. Currently, Ukraine has to overcome new challenges, which it faces in the modern globalized society. The realities in which the Ukrainian state found itself force us to look for answers to many questions in almost all area of the country’s life. One of these dilemmas is the problem of preserving traditional cultural identity within in the context of intercultural communication, as interstate interactions are an indispensable condition for a country’s existence in the global cultural space.