The multi attributive model of cumulative territorial product of balneological resorts
A variety of recreational and tourism services leads the formation of multi attributive set of it’s characteristics for the purpose of targeting each group of potential customers. In conditions of tourist and recreational services market saturation in certain areas when assessing the competitiveness of tourist and recreational services it is advisable to build a model of cumulative regional multi attributive product, which allows identifying areas of differentiation of services.