музейна комунікація

Museum communication in the face of the challenges of globalization

The article deals with the problem of actualization the potential of the museum in a globalized society. Modern communication paradigm is considered in the context of providing the possibility of direct involvement of all participants to communication process. Modern social needs lead to social change of the museum mission towards effective cooperation with society. Communicative space of museum in modern conditions is characterized by availability and the possibility of cultural values transmission in the virtual space.