Assessment of the Efficiency of Diversifying the Geographical Structure of Foreign Economic Activities in the Conditions of European Integration
An analysis and assessment of factors influencing the effectiveness of diversification of the geographical structure of foreign economic activity of "NOVA POSHTA" LLC was carried out. The essence of the concept of diversification is determined, its types and features of this strategy of developing new markets are given. The prerequisites for the implementation of the strategy of geographical diversification of foreign economic activity, the opportunities and threats that may arise during the expansion of activities in the EU markets are outlined.