nostalgia

Agency as Factors of Adaptation of Forced Migrants

Abstract. The article analyzes the socio-psychological factors influencing the adaptation of forced migrants. The main psychological characteristics of the formation of forced migrants’ internal worldview are revealed, and the ways to overcome ontoecological maladjustment and the state of “internal displacement” are outlined. The study examines the results of research on the living conditions of forced migrants from Ukraine.

Retromarketing – nostalgia for the past. The sources the success of retromarketing in the segment of older consumers

The paper presents the role of reminiscences and nostalgia of older consumers’ behaviors and it indicates the importance of a critical period of consumers’ preferences stabilization to the effectiveness of retromarketing.