SPECIFICS OF PERCEPTION OF URBAN SHOPPING CENTERS BY RESIDENTS OF KHARKIV (RESULTS OF THE SURVEY)
Modern shopping centers are large multifunctional buildings with complex
internal structure. Their impact on the urban environment and its processes is significant.
Sociological research enables more accurate positioning of the social and cultural content of
the building for the groups of its intended visitors. Recent research in the field of the design
of shopping centers (Beyard, 2006) advises architects to pay special attention to measures
allowing the involvement of the urban population in determining the qualities of a planned