Strategy kinds and estimation of external environment factors influence activity of enterprise
This article is dedicated to problems of estimation of external environment influence activity of enterprise. The work contains classification of external environment factors.
In the process of working out of business strategy some enterprises are following their plans irrespective of external environment factors influence, others make some changes only when external environment forces them to do it, and another enterprises are trying to induce the society moving in the needed direction, or at least harmonize own goals with problems and expectation of society.