HOUSEHOLD DEMAND FOR FINANCIAL SERVICES: REGIONAL ASPECT
The purpose of this paper is to evaluate the features of the regional distribution of households demand for financial services and identification of factors and characteristics of such distribution. The authors undertook to fulfill this aim by dividing all regions in Ukraine into regions with household-donors and household-recipients. First of them are characterized by the predominance of household demand for financial services, which provide an increase in their financial costs. In Ukraine, 2/3 of the regions belong to the group of donor households.