предиктивна аналітика

This article delves into the pivotal role that business analytics plays in the era of Big Data, focusing on how it transforms decision-making processes in contemporary organizations. Big Data analytics has become an essential tool for businesses striving to gain a competitive edge in an increasingly data-driven world. The research outlines the main trends in the application of Big Data technologies, such as the integration of artificial intelligence (AI) and machine learning (ML), predictive analytics, and real-time data processing.

This article explores the advantages and challenges of implementing business analytics in corporate management. The study examines the current state and future prospects of the business analytics market, analyzing various types of analytics: descriptive, diagnostic, predictive, and prescriptive. The research highlights the key benefits of using analytical tools in business, such as improved forecasting accuracy, effective risk management, and business process optimization.