The Role of Business Analytics in the Era of Big Data: New Opportunities for Managerial Decision-Making
This article delves into the pivotal role that business analytics plays in the era of Big Data, focusing on how it transforms decision-making processes in contemporary organizations. Big Data analytics has become an essential tool for businesses striving to gain a competitive edge in an increasingly data-driven world. The research outlines the main trends in the application of Big Data technologies, such as the integration of artificial intelligence (AI) and machine learning (ML), predictive analytics, and real-time data processing.