public opinion

The article examines the phenomenon of Ukrainian memes as an element of the information space and public discourse. In particular, authors analyze the role of memes in the formation of public opinion, their influence on social attitudes and their ability to be a tool of informational struggle. The authors analyze the evolution of memes from entertainment content to a serious socio-cultural phenomenon that has significant potential in political discourse. Special attention is paid to political memes, which become the society’s reaction to events in Ukraine and the world.

Abstract. The purpose of this article is to systematize and summarize information on the impact of the «information bubble» effect on the formation of public opinion in the context of the «United News» telethon. Analysis of the «information bubble» effect in the context of the «United News» telethon reveals important aspects of the influence of mass media on the formation of public opinion in wartime.

The article explores the phenomenon of opinion leadership among Ukrainian youth in the context of digital transformation and the increasing role of social media in shaping consumer behavior, lifestyle choices, and worldviews. Based on the two-step flow theory of communication by Katz and Lazarsfeld, the study investigates how opinion leaders − often influencers and blog- gers − affect young people’s preferences, trust, and decision-making processes in the digital era.

The article presents legislative changes to the Law on the Print Media, including the Media Act and the Misinformation Act. The features of the modern stage of communication and functioning of information in it and manipulation of it with the purpose of hostile influence on the conscientiousness of the communicators are characterized. The harmful effects of the hybrid information war have been pointed out. Separate opinions have been expressed on the provisions of the bills under discussion.

The article describes theoretical approaches to the administrative and legal mechanisms
of police interaction with the public on a partnership basis, aimed at ensuring public trust and
support by the police. The influence of administrative and legal mechanisms ensuring public
police trust on the effectiveness of the National Police’s service activity in the context of reform
processes in the state’s law enforcement system is analyzed. The necessity of obligatory
consideration of public opinion when adopting normative legal acts regulating the activity of

The purpose of the article is to present the process of shaping public opinion on the situation in Ukraine under the influence of current political events, even if knowledge about them came mainly from media reports. The publication uses descriptive and comparative methods as well as the analysis of opinion surveys conducted by the Center for Social Opinion Research (CBOS). The article uses 11 research reports and the report titled “Polish Press Debate on the Conflict in Ukraine. Comparative Perspective 2014–2015”, created by the Laboratory of Media Studies of the University of Warsaw.