Digitalization as a Tool for Providing Competitive Advantages to Enterprises in the Machine-Building Industry
In such a climate, competition becomes ever more fierce and manufacturers must seize every opportunity and competitive advantage they can find.Increasingly, such advantages—along with new threats of disruption—come from digital technologies. A critical element of manufacturing innovation will be in the form of new business models, particularly regarding services and value-added offerings. In effect, simply making a good product may no longer be enough. Increasingly, what happens after the product is sold looms ever larger.