TYPOGRAPHY OF SLOGANS IN COMMERCIAL ADVERTISING ON THE TERRITORY OF UKRAINE
Factual and analytical materials on the typography of slogans in commercial advertising in Ukraine in the 2020s have been introduced into scientific circulation. The topic is relevant, because advertising is the engine of modern trade in the field of production of goods and provision of services, and the development of a successful advertising slogan is a basic need for the development of the brand of any enterprise.