Features and trends of mobile marketing development
The essential characteristics, technologies and tools of mobile marketing are described, some examples of its use are provided. Mobile marketing expenses in the world are analyzed and their forecasts up to 2019 are presented. It shows highly dynamic development of the mobile marketing. The tendencies and prospects of using mobile marketing in Ukraine are analyzed. Some recommendations for using mobile marketing are given. Mobile marketing is marketing on or with a mobile device, such as a smart phone.