Socio-Psychological Problems of the Innovative Development of Recreational Enterprises
The article examines the main groups of socio-psychological problems affecting the innovative development of recreational enterprises, including resistance to change, low innovation motivation, insufficient communication, weak organizational culture, psychological fatigue among staff, team conflict, and a deficit of leadership. Resistance to change is analysed as a natural phenomenon that can be managed and transformed into a constructive force through professional communication management, personnel engagement and the cultivation of trust within the team.