THEORETICAL APPROACHES TO ASSESSMENT AND FORMATION OF THE STRATEGIC POTENTIAL OF ENTERPRISES
The purpose of this study is to analyze approaches to the formation and assessment of the strategic potential of an enterprise in modern conditions of uncertainty of the external environment, to analyze existing approaches to the study of strategic potential, as well as its formation, to develop an effective methodology for generalizing the indicator of strategic potential, its structure, reserves for increasing its level, etc. In addition, the specified methodology also includes an analysis of the size of the strategic gap between real and expected indicators of strategic potential.