AESTHETICS OF THE WORD AND IMAGE IN SOCIAL TOK SHOW: UKRAINIAN EXPERIENCE
The article analyzes the talk show as a genre of mass culture. Attention is drawn to the fact that the basic principles on which the talk show is based is the truthfulness and reality of what you are talking about. Almost always in the show you can hear life's extraordinary stories - this is a kind of highlight of the program. Or simply invite people to the TV show who know the content of the problem not from the statistical data, but have a wealth of personal experience in one or another topic.