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A research stand has been developed to conduct research on the phenomena that accompany the bending of cardboard / paper during the manufacture of the bottom part of food containers and containers. A universal experimental stand for studying the pro­ perties of corrugated cardboard has been adapted to another material – folding card­ board; a program of experimental research has been developed aimed at determining the linear specific load when bending a flat material by 90 degrees perpendicularly and across paper fibers.

The rapid development of digital communication technologies, the spread of Internet access to the population, the growing number of smartphones, increasing the number of social network users and other factors are the reason for the sharp growth of online operations and services in recent years. In 2020, the Covid-19 epidemic was added to this list of factors, creating an additional impetus for the growth of online business. This situation causes significant changes in the implementation of marketing activities by enterprises.