transonymization

The palette of the automotive paint nomenclature: structure, semantics and pragmatics

The nomenclature and nomination processes of naming and producing technical color nomens of automotive paints based on secondary nomination and transonymization are investigated. The main and most numerous groups of the automotive paint nomenclature are systematized and considered in detail, motivational aspects of nominating such items, as well as their structure, semantic field, and pragmatic frequency of using are determined.