The Role of Neuromarketing Technology in Strengthening Trust and the Tourism Sector of Ukraine
This study aims to explore the role of neuromarketing technologies in enhancing trust and revitalizing Ukraine’s tourism sector amidst wartime challenges. It seeks to assess the potential of neuromarketing tools to overcome security-related barriers and boost the appeal of tourist destinations through emotional and subconscious consumer responses. The research focuses on leveraging sensory and emotional strategies to foster consumer confidence and promote tourism recovery in a post-war context.