ASSESSMENT OF THE ATTRACTIVENESS OF THE TOURIST SPHERE OF UKRAINE IN THE CONTEXT OF ADAPTATION TO THE SYSTEM OF THE EUROPEAN TOURIST MARKET
Purpose. The purpose of this study is to substantiate the applied foundations of the attractiveness of the tourism sphere of Ukraine in the context of adaptation to the system of the European tourist market. Under such conditions, it is necessary to formulate a hypothesis regarding the identification of directions for the optimization of possible measures to coordinate the activities of the main participants of the tourism industry in the conditions of the post-war reconstruction of the country.