Petro Poroshenko is one of the most popular Twitter-bloggers in Ukraine with 1,1 million followers. Thus, he actively exploited Twitter, as well as more wide spread in the country social networks as Facebook and Instagram. Dealing with Twitter and other social networks studies, scholars claim that political communication nowadays has been becoming more personalized, emotional and populist. All these considerations were made on the accounts of Western European leaders. Thus, Petro Poroshenko’s Twitter posts analysis will be useful to expand the discoveries about political communication.
In the article the involvement of Ukrainian politicians and diplomats to Twitter social network and it is compared the advantages and disadvantages of using this social network within the framework of their professional activity is analyzed. As the usage of social networks in electronic diplomacy in Ukraine is being developed, it is asserted the nessesity of complex investigation of foreign experience which can be useful for Ukrainian diplomats and will help them to use Twitter successfully, as a tool for diplomatic activity.