Ukrainian-language content on YouTube

Youtube as a New Form of Media Communication

The Internet is a multi-faceted mass medium that creates a lot of various new forms of communication. The World Wide Web gives vast opportunities to any user who is at least a little capable of searching and using the information. This inevitably leads to the fact that nowadays, in order to be a thought leader and have prestige among the audience, which was previously owned by the authors, and thereafter by the journalists, it is sufficient to be able to use a smart phone or a computer as well as have a desire to produce the information product.