visual communications

The article reviews scientific publications by Ukrainian and foreign researchers of photography and examines theoretical aspects of modern photodocumentary. The main research methods are content analysis, synthesis, generalization, deduction and induction, and comparison. The description of materials by Ukrainian photojournalists identifies the process of creating visual stories in the printed magazine Reporters. The empirical material analyzed identifies ways of visually reflecting russian aggression.

Our studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole.