Research on the Impact of Cross-cultural Differences on the Implementation of a Company's Foreign Economic Activities
The study examines the essence and a characteristic of cross-cultural differences, analyzes the rea- sons for their emergence, and explores ways to overcome them in the process of conducting a company’s foreign economic activities. The main challenges that complicate business interactions between companies and foreign partners are characterized. The main causes of difficulties are not limited to language barriers or insufficient professional training of personnel but also include deeper socio-cultural factors that may remain unnoticed by the participants in the interaction.