In this paper the Webometrics Ranking of World’s Universities and the position of Lviv Polytechnic National University in this ranking were analysed as well as universities’ positions improvement.
This paper describes the design features of the high ranking of resources in the global Internet network, the analysis of known means of ranking estimation are presented, and the factors that shape their structure are analyzed. Indicators of search optimization are studied, which help to substantiate their use in the construction of Internet resources. Features of construction of information architecture and "bottlenecks" are identified that arise in the design process. The possible schemes of resources using a flat and deep architectures are analysed.