CONTENT OF UKRAINIAN WOMEN'S ONLINE MEDIA ON THE SOCIAL NETWORK «INSTAGRAM» («UKRAINKI», «DIVOCZE. MEDIA», «WONDER UKRAINE», «4 MOM», «BEAUTY HUB» AND «LEMONADE»)
Mass media have long used social platforms to distribute and promote their content, and it is also an opportunity to attract new readers and advertisers. Women’s online media also actively use various social platforms to inform their readers about the latest news about fashion, beauty, teach them how to take care of their bodies and share important topics. One of the best content sharing platforms for women is Instagram. This social network is one of the most popular platforms in the world.